Two facts :
Fact #1
YouTube and other video hosting sites have some real gems that
educate you (like that video from Khan academy about Greek debt), make
you laugh (so many of them). However not everyone has access to high
speed Internet needed to watch high quality videos, not do people have
time to search and find those gems buried under tons other not so good
videos.
Fact #2
For whatever reasons there is not much original content on
Indian TV channels, especially content that appeals to young people.
News channel s are worst, with very little of genuine journalism and
research.
So LET there be a TV channel that picks gems (good video and photo
content) from youtube etc and broadcast to TV channel audience. Of
course copyright issue needs to be studied & addressed, but if these
TV channels could give some financial incentive for anyone, anywhere in
India to produce a good content and upload it, then it is win (creator)
- win (TV channel) - win channel audience) situation.
For example: Imagine some thing like Kolavari, before it became
sensation gets picked by the TV channel and broadcasted. It would be a
super sensation.
In other words, TV channel acts as a filter (that will pick good
content) and then amplifier/booster (broadcasting to those who do not
have hi speed Internet, but have TV). As more and more people have
access to good quality cameras and camcorders there will be lot of gems
waiting to be discovered.
For example: Some house wife somewhere in India might have a really
great recipe, her husband could video record and upload it. However it
is unlikely to reach large no. of people. TV channel could pick it up
and make it a popular.